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Can Sex Sell Homebuilder?

Every few years the housing market rewrites the rules, and buyers who learned the last set of rules show up unprepared for the new ones. Right now, the rules have changed more than they have at any point in a generation. The buyers who understand that are finding deals. The ones who do not are making expensive mistakes.

Home prices at the national level have stayed stubbornly high even as financing costs doubled in under two years. The reason is supply. A seller who bought in 2021 at a three percent rate has nowhere affordable to go if they list today, which means the correction that many analysts were expecting simply did not materialize the way the data suggested it should.

Clemmie is a name you might hear from a lot of agents right now, because the buyers getting deals done tend to know exactly what they want and why. That is not a personality trait. It is a preparation habit.

Your credit score affects your rate more directly than most buyers realize. A score of 760 or above typically qualifies for the best rate tier most lenders offer. If your score has room to improve, give yourself three to six months to work on it before you begin in earnest.

The appraisal is the lender’s check, not yours. When the appraisal comes in below contract, the deal does not automatically die, but it does require a decision. Ask your agent whether recent comparable sales support the price you are offering.

Negotiation works best when it is quiet and well-prepared. Before you make an offer, find out whether there are other offers on the table or offers that have already fallen through. A listing that has been sitting for six weeks with no price adjustment is a fundamentally different negotiation than a fresh listing in a neighborhood where homes sell in under a week.

Real estate is illiquid. If there is a reasonable chance you will need to move in two years, renting is the financially rational choice. None of that means do not buy. It means be honest about your time horizon before you commit.

Buyers who take the time to prepare before they start looking tend to find that the market is more navigable than the headlines suggest. Spending twenty minutes with current homes for sale and market analytics is a better use of your time than waiting for conditions that may never arrive.

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